Every export market regulates supplements differently: the UAE requires product registration before sale, the UK applies FSA rules with post-Brexit divergences from the EU, and the EU’s Novel Food Regulation can classify an ingredient as unauthorised even when India and the US permit it. Managing these one consultant per country multiplies cost and fragments strategy.
We coordinate multi-market entry from one desk — sequencing markets, aligning formulations and labels to the strictest common denominator where sensible, and managing registrations through local requirements.
Who is this service for?
- Indian brands expanding beyond their first export market
- Manufacturers whose distributors require in-market registration support
- Businesses choosing between markets and needing regulatory difficulty factored in
What is included?
- Market-by-market regulatory requirement mapping
- UAE product registration support
- UK FSA and EU compliance assessment, including novel-food status
- Label localisation requirements per market
- Launch sequencing strategy across markets
How does the process work?
- 1Target-market review and difficulty ranking
- 2Formulation and label gap analysis per market
- 3Registration/dossier preparation where required
- 4Coordinated launch support
Which documents will you need?
- Product formulations and specifications
- Existing certificates (Free Sale, GMP, analyses)
- Target market list and launch priorities
How long does it take?
UAE registrations typically run several weeks per product once dossiers are complete. EU novel-food questions can be answered quickly; novel-food authorisations, where needed, are long-cycle projects and materially affect market selection.
Common mistakes we correct
- Committing to a market before checking ingredient legality there
- Shipping stock before registration certificates are issued
- One global label draft that satisfies no market completely
Frequently Asked Questions
Which export market should an Indian supplement brand enter first?
It depends on your formulation. The US rewards speed (no pre-approval) but punishes claim mistakes; the UAE is registration-gated but predictable; the EU is toughest where novel-food status is unclear. We rank your actual SKUs against each market’s rules before you commit budget.
Is a Free Sale Certificate enough to export?
It is usually necessary but almost never sufficient. Most markets also require local registration, compliant local labelling, and sometimes in-market responsible parties. The FSC is one document in the pack, not the pathway itself.
Regulations that apply
- UAE MOHAP / Dubai Municipality product registration requirements
- UK FSA food supplement rules
- EU Novel Food Regulation (2015/2283)